Company: Forever21
Role: Lead UX UI Designer

Fashion is constantly changing and keeping fresh and up to date is a challenge that many top retailers face.

Designed & Developed Responsive Webstore.

One Page Checkout

Designed an Optimized Checkout System for better conversion rates.

My Case Study:Optimizing the Shopping Bag to CheckOut Experience.
Research shows that a one page checkout increases conversion rates and lowers cart abandonment. Extensive market research on Ecommerce shopping carts was done prior to any design work. Baymard.com was a helpful tool in gathering information on the top 100 Ecommerce websites pertaining to best practices and usability. With market research, achieving an optimized one page checkout design was by the numbers and by the book.
UX Strategy Document Prototype

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